Case Study · Family Office

22 booked calls with 10M+ owners.

A very well known founder and his family office drive deal flow through private, apply-only events for owners running eight figure plus companies. We were brought in to get their content, audience and offer in front of exactly those owners. Here is what the data shows.

22
Calls booked with 10M+ owners
$847
Cost per booked call
$18.6K
Total ad spend
501K
Impressions to 8-fig owners
01 · The Setup

The right owners, impossible to reach at scale.

The client is a very well known founder with a large following, whose family office sources deal flow through private, apply-only events built for leaders running eight figure plus companies. The challenge was reach: getting the content, audience and offer in front of exactly those owners, and getting them to take an action.

What we built

A complete LinkedIn engine pointed at a very specific audience. Optimized founder profile. A high-converting landing page for the event. A custom audience of eight figure plus business owners built to match exactly who the family office wanted in the room. Thought Leader Ads written from the founder's voice and reputation.

What we ran

Content amplified to the custom audience through Thought Leader Ads, then retargeting on every owner who engaged, holding the founder in front of them until they applied for the event and booked.

The whole engine optimized toward one action: a booked call with an owner who fit the buy box. Every booking tracked through the pixel.

02 · The Content

One piece of content booked most of the calls.

This is the entire point of the system. You do not guess which message lands. You run several, find the winner, and put the budget behind it. One post drove more than half the pipeline.

The Winner
Work vs Play
13
Calls booked
  • $674 per call
  • 232,785 impressions
  • 59% of all bookings
Runner Up
50 Founders
4
Calls booked
  • $903 per call
  • 98,580 impressions
Also Ran
Friendships
2
Calls booked
  • $1,166 per call
  • 74,776 impressions
Also Ran
Revenue Tiers
2
Calls booked
  • $764 per call
  • 37,621 impressions
Also Ran
Interest Group
1
Call booked
  • $1,012 per call
  • 23,098 impressions
03 · The Math

22 calls with the 1% of the 1%.

Every number below is pulled straight from LinkedIn Campaign Manager. No averaged blends, no projections, no theoretical models. This is the raw report.

22
BOOKED CALLS TRACKED

Owners running eight figure plus businesses, booked through the engine.

$847
COST PER BOOKED CALL

A rounding error against the value of one relationship with an owner at this level.

$18,643
TOTAL AD SPEND

Across the full engagement. June 2 to July 2, 2026.

04 · The Numbers

Half a million impressions. In front of the right people.

The audience was the whole challenge, so this is the number that matters most. We put the founder in front of owners running eight figure plus businesses, at scale, over and over.

REACH
The Audience
501K
Impressions delivered

Delivered to a custom audience of eight figure plus business owners. Not a broad blast. The exact people the family office wanted in the room.

CONVERT
The Calls
22
Booked with 10M+ owners

Twenty two owners at a level almost nobody can reach cold raised their hand and booked a call.

COST
The Efficiency
$847
Per booked call

For a call with an eight figure owner. Against one relationship at that level, the cost does not register.

05 · What It Means For You

The same system. Built on your firm.

The same five levers. The same engine. Run by the same team that drove these numbers.

The hardest audience, reached

Owners running eight figure plus companies are the audience everyone wants and almost nobody can reach at scale. We got in front of exactly those people and got 22 of them to book.

One relationship pays for it all

At this level, a single relationship with the right owner can define a fund. Against that, the cost per call is a rounding error. The math is not close.

Content did the trust work

These owners did not book because of an ad. They booked because the founder's content and reputation had already earned their trust. The engine just put it in front of the right people, repeatedly.

Repeatable, not one-off

The custom audience and the retargeting pool compound. The longer the engine runs, the cheaper each of these hard-to-reach calls gets. This is a channel, not a campaign.

06 · Your Move

The same engine. On your firm.

Let us build your deal flow.

Thirty minutes. We will map the owners you want to reach and walk you through how we get your firm in front of them.

Source

LinkedIn Campaign Manager. Client ad account. Report pulled July 2026.

Window

June 2, 2026 through July 2, 2026.

Campaigns

Thought Leadership Engagement (prospecting) and Retargeting with Thought Leader Ads.

Verification

Anonymized CSV available under NDA on request. Every number on this page is pulled directly from the export.