Content Growth Partner
B2B lead generation done a better way.
We are a full service growth partner for B2B companies. We combine content, amplification and outbound into one system that builds a predictable, profitable pipeline for our partners, all from founder led content.
One
Recording a month per person. 60 to 90 minutes, podcast style, no prep required.
30+
Hours saved a month on content and lead generation.
10 to 30
Pieces of content a month, depending on your package, published where your buyers spend time and make decisions.
Weekly
Calls booked on your calendar, and a warm lead list handed to your team.
The Founder Flywheel
How our system can grow your business in 2 minutes.
The whole thing, start to finish.
The whole system, start to finish.
Published where your buyers decide.
We build your content around the exact questions your buyers are searching, so you show up the moment they are looking. By the time they book, they already know you can do the work.
Where you build the personal brand and where we run the advertising. Your best performing content gets amplified to the exact buyers you want, so your name is familiar before anyone reaches out.
YouTube and Google
Where you get found. The same clips run as Shorts and long form, titled and tagged against what your buyers actually search, so you show up the moment they go looking.
Recommended by AI
YouTube and LinkedIn are two of the most heavily cited sources behind the answers ChatGPT, Claude and Gemini give. When a buyer asks an AI who to hire in your space, your content is what gets you named as the authority.
Why our content wins
Dominate your niche with founder led video content.
Nobody is reading a nine hundred word post about your category. They are watching thirty seconds of you saying something only you could say, and deciding whether you are worth a call.
5x
Discovery from clips
A clip program lifts discovery reach two to five times over posting the full recording. The clips are how people find you. The long form is what they watch once they care.
4.2x
More engagement than text
B2B video outperforms text only posts by more than four to one, and short clips hold attention per second better than anything longer.
46%
Of engagement is senior
Director level and above drive nearly half of all video likes and shares. The people watching are the people who sign.
81%
Of long form posts read as AI
Four in five long form LinkedIn posts now scan as machine written, and the platform has started cutting reach on posts that look that way.
That last number is the whole opportunity. The feed is drowning in content nobody wrote, and buyers can feel it. Your face, your voice and your actual take are the one thing that cannot be generated. That is why we put you on camera instead of writing posts about you, and it is why people put a face to your company instead of a logo. When the timing is finally right on their end, you are the one they remember.
Sources · Originality.ai · Vidyard and LinkedIn · LinkedIn video benchmarks · 2025 to 2026
Want our system to grow your business?
Thirty minutes. We will show you how the Founder Flywheel can grow your business.
How we book calls every week
Three pipelines that book weekly calls for our partners.
Everyone who sees your content is in one of three states, and each one gets its own path. That is why every dollar you spend gets three chances to become a conversation instead of one.
01
Top of Funnel
Ready to talk now.
02
Retargeting
Interested, but not ready yet.
03
Warm Outbound
Interested, and quietly watching.
The proof
Two founders. Two offers. The same engine.
One had no audience at all. The other had a large following and no real pipeline. Every number below is pulled straight from the ad account.
Professional Services
$750,000 in pipeline in the first 60 days.
A founder with a great reputation and a referral pipeline he could not forecast. We reached his exact buyers through an audience nobody else was bidding on.
$750K
Pipeline created
$6.7K
Ad spend
110x
Per ad dollar
$35K Offer, Founders and CEOs
22 booked calls with the 1% of the 1%.
A founder with a large following who could not reach entrepreneurs running ten million dollar plus businesses for his offer.
22
Calls booked
$847
Per call
$35K
Deal size
Raw exports, no blended numbers
Investment
One flat fee runs the entire engine.
From $2,500 / month
Three packages, priced by how many of you are creating and how much content goes to market.
Everything below is in every package. What changes is how many people are creating and how much content goes out. One founder, two, or your whole leadership team, and every person gets their own content and their own pipeline to attack. More than three people and we build it custom.
Ad spend is separate and billed to your own account, so you control the budget and can raise or lower it at any time.
- Monthly content shoot and ten to thirty pieces of content
- A separate pipeline for every person creating
- Publishing across LinkedIn, YouTube and Shorts
- Search and AI demand research before every shoot
- SEO and GEO optimization on every piece
- Content amplification to your exact buyers
- Retargeting across everyone who engages
- Landing page and lead magnet built for you
- Weekly warm lead list for your team
- Weekly reporting and a live cost per booked call
- You own the content, the accounts and the leads
Who you work with
You work with me directly.
I am Colin. I built Content Growth Partner because I kept watching good B2B companies stay invisible to the exact people already looking for what they sell.
Everything on this page is the system I run on my own company first. Before that I was Head of Community at Founders Club, where we went from 150 members to over 1,000 on the back of founder led content. Now I run the same system for my partners.
When you sign, you get me on the shoot, on the strategy and on the weekly report, with a small team behind me so nothing sits in a queue waiting for attention.
Colin JohnsonFounder, Content Growth Partner
Why our partners hire us
Our pipeline was a rollercoaster before working with CGP. A couple of big months followed by a few quiet months. Now we have a reliable lead engine, so we no longer have quiet months.
Sean
Founder, Mojo
Start
One call is all it takes to see the system.
Thirty minutes. We map your buyers, your offer and where the first ten conversations come from. You leave with the plan whether you hire us or not.
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